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Monday, June 13, 2005

Ketchum Drinks the Blog Kool Aid

Ketchum, one of the largest PR agencies in the world, today launched Ketchum Personalized Media. The service advises organizations on how, why and when to integrate blogs, podcasts, RSS, search marketing and mobile marketing into their overall communications strategy.

This is very similar to what we're doing with our Micro Persuasion practice at CooperKatz, yet it's broader. What's interesting is that they are staffing the service with a team of personal media specialists, rather than training their regular account teams on how to use these tools. This is what we're doing. The best blog programs will be driven not by specialists but by PR generalists who think PR, but have knowledge of the blog world. In ten years this will be as silly as having a special group set up to write press releases.

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Listed below are links to weblogs that reference Ketchum Drinks the Blog Kool Aid:

» PR agencies getting involved with new media from Emergence Marketing
Today Ketchum announced their new global 'personalized media' service (here). They will basically provide consulting services to their clients on how to use blogs, wikis, SEO, mobile text messaging and the like as part of their overall communications s... [Read More]

» PR agencies getting involved with new media from Emergence Marketing
Today Ketchum announced their new global 'personalized media' service (here). They will basically provide consulting services to their clients on how to use blogs, wikis, SEO, mobile text messaging and the like as part of their overall communications s... [Read More]

» Personalise me! from Marketing Technology
Following the coverage of Ketchum's Personalized Media service, I have been asked by a few people why Hill & Knowlton hasn't done something similar yet. My response can be summarised as follows... [Read More]

» Cluelesstrain from Musings from POP! PR
Okay, sometimes things just pop out at you that scream to be mocked or questioned. One came across Skype IM today, and well, it really got me thinking. But, hey, with one of the posts today, you can win an iPod mind!! [Read More]

» Cluelesstrain from Musings from POP! PR
Okay, sometimes things just pop out at you that scream to be mocked or questioned. One came across Skype IM today, and well, it really got me thinking. But, hey, with one of the posts today, you can win an iPod mind!! [Read More]

» Ketchum Personalized Media Practice launched... with a few hiccups... from Site-9 Weblog by Bjoern Ognibeni
Last Monday I read on Micropersuasion about the launch of Ketchum's new "Personalized Media" practice. Always when I read about a big agency starting to offer blog-related services to their clients, my first reaction is to look for their blog. For me, ... [Read More]

» Ketchum’s blogging practice story strikes back from PR meets the WWW
A response to PRWeek.com’s Q&A with Adam Brown, director of eKetchum, on the Ketchum’s recent launch of its Personalized Media practice and the PR bloggers’ criticism about it. ... [Read More]

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