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Thursday, June 16, 2005

Just Follow the Long Tail

PR Week: Some PR professionals are beginning to argue that targeting niche publications or communities or blogs (on the Long Tail) can be more effective than taking a mass-market approach.

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» The Long Tail vs. the 80/20 Rule from Tech PR Gems
"The concept [of the Long Tail] turns what many PR practitioners take as truth, the 80-20 rule, on its head," says Dan Berkowitz, director of corporate communications for Keynote Systems, who attended a Silicon Valley PRSA event where Wired's Anderso... [Read More]

» The Long Tail vs. the 80/20 Rule from Tech PR Gems
"The concept [of the Long Tail] turns what many PR practitioners take as truth, the 80-20 rule, on its head," says Dan Berkowitz, director of corporate communications for Keynote Systems, who attended a Silicon Valley PRSA event where Wired's Anderso... [Read More]

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