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AP: "A growing number of companies are stepping softly into the blogosphere, following a path blazed by Microsoft Corp., Sun Microsystems Inc. and others in the technology field. The Internet journal format, they find, lets businesses expand their reach, generate product buzz and encourage consumer loyalty - while bypassing traditional media."
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» EXECUTIVE BLOGGING from Population Statistic
It might smack of The Man appropriating yet another of personal sphere. But like it or not, corporations are embracing the blog, starting with the top dogs.
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