Blog to Get Your Name in the Paper

Michael Kanellos at CNET has written a great column on how to get your name in the paper. As I read down his list of to-dos, I cannot help but feel that blogs address many of these, particularly...

• Every day is a new day
• Criticize your enemies
  
• Don't take it personally
• Rarely claim to be first
  
• Let the execs speak
• Don't make up words
  
• Leak like crazy