Micro Persuasion: When Vigilante Customers Attack

Monday, May 09, 2005

When Vigilante Customers Attack

As you tell from the recent Vespa announcement, I am a believe in customer evangelist marketing. But there's a flip side here as well - customer vigilantes. What should FTD.com do now that Alan Meckler blogs he wants a piece of them? They didn't deliver his wife's flower's in time for Mother's Day and he's mad as hell! I would be too. Alan writes...

I hope Google and other search engines pick up this post so that searchers can be warned about FTD.com.

You know you have problems when a CEO opens up a can of whoop-ass on you on his blog. Ouch.

Posted at 12:45 PM in Customer Evangelism, Weblogs | Permalink

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» Yikes - now what do you do? from Emergence Marketing
Alan Meckler - CEO of Jupiter is mad at FTD - and he writes about it on his blog (via Micro Persuasion). With customers now having blogs to voice their dissatisfaction and tagging services and other prospective search tools to... [Read More]

» Alan Meckler on FTD.com from Get Real
Apropos of the USA Today piece re: CEO bloggers, Jupiter Media CEO Alan Meckler posted FTD.Com For Flowers Ruined My Weekend, which torches the flower delivery company. [point from Steve Rubel]... [Read More]