Micro Persuasion: Panera Bread's Fake Blog?

Wednesday, May 25, 2005

Panera Bread's Fake Blog?

Adrants reports that one of its readers received what she believed to be comment spam from a fake blog set up for Panera bread company.

UPDATE: The blog has mysteriously disappeared. Many flogs exhibit such behavior in the wild, once discovered.

Posted at 06:30 AM in Marketing, Weblogs | Permalink

TrackBack

TrackBack URL for this entry:
http://www.typepad.com/services/trackback/6a00d8341c5e1c53ef00d834587ee469e2

Listed below are links to weblogs that reference Panera Bread's Fake Blog?:

» Panera Not Behind Fake Panera Blog from Kevin Poor
It has come to my attention through a colleague that works with Panera, that Panera was not behind the blog that was temporarily online today. It was actually an advertising firm that was trying to win some business from Panera.... [Read More]

» Panera Not Behind Fake Panera Blog from Kevin Poor
It has come to my attention that Panera was not behind the blog that was temporarily online today. It was actually an advertising firm that was trying to win some business from Panera. Here's how the events unfolded: 1) A... [Read More]

» Blog Interaction: Crispers, You're not part of the Conversation from hyku | blog
Last week Stephen O'Grady talked about some of the networking benefits he has seen from his blog. In the past few days I have had three interesting conversations. All of them were a result of my post about picking Panera... [Read More]

Comments