H&K Urges PR Pros to Get Blogging

Hill and Knowlton, one of the biggest PR agencies in the world, has published blogging guidelines and is urging employees to get with it, Niall Cook writes ...

Hill & Knowlton views personal websites and weblogs (blogs) positively. Blogs are powerful tools that are already influencing reputation. They form part of some much wider changes taking place in online media that will increasingly affect our business and our clients’ brands. By experimenting with the medium – personally or on behalf of the company – our staff will learn more and be able to advise our clients better and more credibly.

Comments

[Zhu Schramberg]

Ahh... The behemoths are finally getting into this game. I'm sure the entry-level flacks that turn over at 300% and do all the heavy lifting at the big agencies will immediately start blogging. Best of luck to them.