Washington Post columnist Robert MacMillan dips his toes in the RSS waters and loves it, but feels that the technology's biggest problem is people can't set it up without thinking about it. His advice...
- Web sites must flack it more. Make RSS unavoidable.
- The instructions must be crystal clear and include links to sites that allow people who know only the bare bones of technology to get started in a matter of minutes. Make it friendly.
- Signing up for a feed should require ONE CLICK. Our brains want us to tap the orange buttons and be ready to roll. Make it really "really simple."
