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Google is using Blogger to power its press center and generate a press release RSS feed. I think this could be something we'll see lots of companies do. It's more efficient for journalists when PR professionals post press releases themselves in a timely matter and simultaneously generate opt-in RSS alerts. Blog technology cures us from the occasional lag time that takes place once a corporate IT dept. gets involved in posting releases.
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Listed below are links to weblogs that reference Blogger Powers Google Press Center:
» Blog-Driven Press Room from Like It Matters
Steve Rubel notes that Google is using Blogger to manage its online press room. Smart because 1) it's a dead simple way for marcomm folks to update their site (a pain previously so painful all in marcomm will wince at... [Read More]
» Google adopts RSS/ATOM for their press room from Nooked Blog
Finally Google put an RSS (its actually an ATOM feed) feed on their press room - check here Thanks Steve for the tip. This is a positive sign to all technology companies that they should RSS enable their press rooms.... [Read More]
» Law firm press centers could easily run on blog software from LexBlog Blog
Google is using its own blog software, Blogger, to run it's press center and generate a press release RSS feed. Google's press center is presented on a clean and clear Web interface that lists the date and title of each... [Read More]
» Google Press Releases Now Available Via Feed from Search Engine Watch Blog
Spotted via Steve Rubel, Google is now issuing press release notifications via a feed. Non-feed releases are here; feed is here. Steve noted Microsoft releases were available in RSS in February. I can't recall when Yahoo added them, but they've been ou... [Read More]
» Google Press Releases Now Available Via Feed from Search Engine Watch Blog
Spotted via Steve Rubel, Google is now issuing press release notifications via a feed. Non-feed releases are here; feed is here. Steve noted Microsoft releases were available in RSS in February. I can't recall when Yahoo added them, but they've been ou... [Read More]
» Google Press Releases now in RSS from Bobnar Blog
Run out of things to blog about? Want to get the scoop on Google before anyone else does? Never fear. Steve Rubel turns us on to the fact that you can now get Google's press releases via RSS feeds. Stream... [Read More]
» Press Release RSS Feeds from Online Marketing Blog
teve Rubel notes that Google now offers a atom format feed of its press releases. His comment says it all: "It's more efficient for journalists when PR professionals post press releases themselves in a timely matter and simultaneously generate opt-in... [Read More]
» Blogs and press rooms... from PR Opinions
Steve Rubel 's post regarding Google's use of Blogger to run their press center [Read More]
» Blogger Powers Google Press Center from Point-N-Click
Google is using Blogger to power its press center [Read More]
» OnlineNewsrooms from Michael Mackenzie PR
Ive spent the better part of my free time over the last week researching virtual or online newsrooms. While most websites have a news or press tab, the premise here is that marketing and PR professionals... [Read More]
