There's a great post over on Tris Hussey's site on how Yoda would advise companies thinking about blogging...
- Blog you must for your business
- Truth, passion, authenticity a blogger must have
- Comment and trackback spam paths to the Darkside are
- Prideful blogging, a dangerous thing it is. A way to the Darkside it is
- The Blog-i Masters train you in the way of the Blog, they can
- Blog-i Masters guardians of the Blogosphere they are
- May the Blog be with you
