PR Agencies as Blog Amplifiers

Apparently David Sifry, founder and CEO of Technorati, said yesterday that corporate employees should not only be able to blog but that they should be autonomous and not subject to PR agency screening. While I agree with David on screening, I do feel that agencies can and should play a pivotal role in guiding content and then figuring out how to amplify it. For example, as I told Shel Israel recently, Waggener Edstrom should have a daily blog that highlights the 25 most important posts coming out of Microsoft's army of corporate bloggers that also includes an agency POV for the press.