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Wednesday, April 13, 2005

Looking at the Bright Side of the Latest Blog Study

CNET is reporting that Hostway polled 2,500 Americans on blogging. The headlines tonight and tomorrow will parrot what CNET said - that 80% of respondents support at least some censorship. I am choosing to look at the bright side. I have worked on enough PR surveys to know that the sponsoring companies typically write the questions to generate sexy, media-friendly findings. Look deeper however, and I think there's a lot to be excited about...

  • 30% of those surveyed read blogs. That's a lot, people.
  • The majority, 52% of those surveyed, said bloggers should have the same rights as traditional journalists, while 27% did not express an opinion. Whoa!
  • A minority, 39%, said that they found blogs less credible than newspaper articles. However an additional 32% said they either did not know or had no opinion. To me, this means that there is an opening for bloggers to be respected.

Call me pollyanna, but I think there's more here than meet headlines screaming Americans Support Censoring Blogs. It will be interesting to see how the blogosphere reacts to this.

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Listed below are links to weblogs that reference Looking at the Bright Side of the Latest Blog Study:

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