Jaffe Creates a Tiger of a Nike Ad
Marketing Guru Joseph Jaffe has created an ad for Nike using footage of Tiger Woods' dramatic win at the Masters. Go Joe!
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Monday, April 11, 2005
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An AdAge Power 150 Blog 
Steve Rubel works at Edelman. Everything posted on this blog is his personal opinion and does not necessarily represent the views of his employer or its clients.
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About 3 seconds before he started the shot, I knew it was in.
Posted by: Randy Charles Morin | Monday, April 11, 2005 at 10:53 AM
Umm, his commercial was nothing more then showing the shot to us again. NOTHING REALLY CREATIVE...
Posted by: DP | Tuesday, April 12, 2005 at 05:12 PM
yeah, i don't know how you could possibly call this guy a marketing guru. i mean i guess it's an ad, but there's nothing original in it, unless pressing record on a VCR is original.
Posted by: bw | Thursday, April 14, 2005 at 11:01 AM
I join the crew of people who have asked what is really inventive about what he did here. I have seen far more creative things created with TV and sports content done by so called "amateurs". I'm not raining on anyones work, I just don't get what the fuss is about really.
Posted by: Drew | Thursday, April 14, 2005 at 05:33 PM