Every time I give a talk on blogging the question comes up - how do you assess the credibility of a blogger and what he/she is writing. Robin Good has broken out the key indicators one can use to determine whether an online independent writer, news reporter or blogger has reach, authority and credibility in the work he/she does. These include...
- Assessing his/herTechnorati standing
- Checking whether the person makes his/her traffic statistics publicly viewable
- Using Google and Marketleap
- Researching the blogger's media coverage
