RSS has the power to revolutionize the direct marketing industry, DMNews reports. This is true in theory, but will consumers stay subscribed to advertising feeds once they get hooked on RSS? The content has to be high value - like coupons.
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Wednesday, April 27, 2005
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An AdAge Power 150 Blog 
Steve Rubel works at Edelman. Everything posted on this blog is his personal opinion and does not necessarily represent the views of his employer or its clients.
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