More than a half million people have visited the Consumer Union's "The Drugs I Need" online cartoon, which spoofs drug commercials, thanks to a solid effort to build word of mouth through the blogosphere.
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Saturday, April 09, 2005
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An AdAge Power 150 Blog 
Steve Rubel works at Edelman. Everything posted on this blog is his personal opinion and does not necessarily represent the views of his employer or its clients.
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