BusinessWeek Gives Blogs the Cover Treatment

Whew, relief. I have been dying to talk about this for months. BusinessWeek this week has a cover story on blogs. I am part of the story, which humorously is written like a blog. My photo also appears in the dead tree edition (if you're curious, click here to view the photo that ran in the opening spread.) BusinessWeek also used the occasion to launched a new blog, called Blogspotting. It will cover how media, business and blogging are colliding.  The story's message: blogs will change your business! Get on the Cluetrain or you will be run over!!! A special shout out to Heather Green. She and I spent a lot of time together over the past few months while this story was in development and we had a blast. Maybe now the business world will be convinced that blogging is here to stay!