Dave Winer has a message for advertisers: adapt to the world of podcasting or die...
So instead, create commercial information, in any form you like and make it available. This is very different from sneaking it in, or being annoying. Make it available. Then you have a responsibility to be: Informative. Respectful. Entertaining. Wouldn't that be nice?
I agree. Timeshifting technologies - RSS, Tivo, podcasting, etc. - will radically change media consumption and with it marketing... at least those who hop aboard the Cluetrain.
