How sick are you of the press release expression "We are pleased..."?
It's been a staple of every press release quote since the PR classic
"Man Discovers Fire, Unga Bunga" and even my personal favorite, "Meteor
Kills Dinosaurs."
Well, PR blogging pioneer Phil Gomes is also fed up with this expression. And he's created The Gomes Index Of Executive Happiness. The index tracks a moving average of the number of times executives use "we are pleased" in press releases.
Last week the index stood at at 105.09, just a hair off the all-time
high but far above the low of 76.35. Phil says the exuberance
surrounding last week's CTIA conference was to blame.
Great idea, Phil. I am pleased, er, I'm lovin' it! That count?
