Micro Persuasion: The Cluetrain Mutual Fund

Tuesday, March 08, 2005

The Cluetrain Mutual Fund

Jeremy Wright has compiled a list of known Fortune 500 companies that blog. What if someone created a mutual fund with all of these companies? I bet that this group would beat the S&P 500 over the next five years. Track their stocks.

Posted at 09:30 AM in Weblogs | Permalink

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Listed below are links to weblogs that reference The Cluetrain Mutual Fund:

» List of Fortune 500's that Blog from Common Craft
Jeremy Wright has compiled a list of Fortune 500 companies that are blogging. Then, Steve Rubel ups the ante and proposes that the ones who are the first movers in the blog world will fare better than the ones who don't. He even links to what would be ... [Read More]

» Fortune 500 Bloggers from Random Culture
Jeremy Wright's Ensight blog has posted a list of Fortune 500 companies that are blogging. The list is based on information he's gathered for a business blogging book, and he says: [Read More]

» List of Fortune 500 Companies That Use Blogs from B.L. Ochman's weblog - Internet strategy, marketing, public relations, politics with news and commentary
Jeremy Wright has a list of 40 Fortune 500 companies that use blogs internally and/or externally. He's contacting them for interviews for his upcoming book on business blogging. Steve Rubel suggests that if the companies on the list were in... [Read More]

» Fortune 500 Companies that Blog from EchoDitto

Jeremy Wright has posted a list of the Fortune 500 companies with blogs. He counts any type of blog -- internal, external, product, etc -- as sufficient for a com [Read More]

» A mutual fund for companies who blog? from jason pettus [metafeed]
Blogger Steve Rubel had an intriguing question in his blog the other day: What if you created a mutual fund featuring only companies who currently sponsor in-house blogs? He predicts that [Read More]

» Who Would You Invest In? from Stephan Spencer's Scatterings
I'd always put my money on companies that "get it" over ones that don't. Companies that "get it" ride the Cluetrain. Google gets it, and did in the early years. It has already borne fruit. When Google IPO'd, the stock opened at $85 a share and now sell... [Read More]

» fortune 500 search engine from Harry Jackson
After creating the fortune 500 search engine the next thing I need to do is get the data for it. Unfortunately this is not as easy as it may seem and I have been finding this out the painful way. I am hoping the few trackbacks that I have left... [Read More]

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