BlogAds surveyed 30,079 blog readers and posted its findings today. Here are the most interesting results...
- 79.3% of respondents don't have their own blogs. In addition, 75.5% are men.
- A mere 2% of blog readers work in marketing, advertising or PR.
That's just sad. We have a lot more evangelizing to do. Meanwhile the
lawyers get the importance of the blogosphere more than we do - 7.1% of
those surveyed work in law. Another 1.7% are CEOs
- 75.3% read blogs for "news I can't find elsewhere." That smells
like a big opportunity for the PR industry to secure placements in the
blogosphere
- 72.4% do not read blogs via RSS. This is understandable since it
is not a snap for the less technically inclined. As one-click RSS
subscribing becomes the norm and awareness broadens, reading habits
will change
- 92.1% of blog readers have never listened to a podcast. Be patient, it's new
Follow what others are saying as well for different POV.
