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Friday, March 25, 2005

Advertisers Scared of Blogs

The Wall Street Journal reports that both advertisers and big media are scared of advertising on blogs. Well, duh, no kidding. At times both groups can be risk averse. Maybe I should title this post with the equally obvious "Bush is President" or "New York is on the East Coast." The moral of the story to me is this - if you're nimble and take chances you will be rewarded for it. The trend - consumers joining the media and marketing party - is here to stay. As Trevor Cook would say, "blog or die, mate!"

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Listed below are links to weblogs that reference Advertisers Scared of Blogs:

» Advertisers Flinching on Blog Ads? from Like It Matters
Artice in the WSJ on the squemishness of advertisers when it comes to blog advertising. Leads with Gridskipper's sponsor pullback shortly after launch. Then flows into the 'unpredicability' of the medium. The bigger problem: treating all of these tools... [Read More]

» Advertisers Flinching on Blog Ads? from Like It Matters
Artice in the WSJ on the squemishness of advertisers when it comes to blog advertising. Leads with Gridskipper's sponsor pullback shortly after launch. Then flows into the 'unpredicability' of the medium. The bigger problem: treating all of these tools... [Read More]

» Advertisers Flinching on Blog Ads? from Like It Matters
Artice in the WSJ on the squemishness of advertisers when it comes to blog advertising. Leads with Gridskipper's sponsor pullback shortly after launch. Then flows into the 'unpredicability' of the medium. The bigger problem: treating all of these tools... [Read More]

» Advertisers Flinching on Blog Ads? from Like It Matters
Artice in the WSJ on the squemishness of advertisers when it comes to blog advertising. Leads with Gridskipper's sponsor pullback shortly after launch. Then flows into the 'unpredicability' of the medium. The bigger problem: treating all of these tools... [Read More]

» Advertising on Weblogs from pc4media
WSJ via the Caird and Rubel. Interesting article on blog advertising. Some choice quotes, though: For now, many big companies are sitting on the sidelines. [Read More]

» Blogging and Ads - the latest from Steve's Two Cents
Why spend time on ad placement when you can spend time with your customers? Why even spend money on ads when you should be spending that money to get to know your customers? If you don't know your customers, you should. Once you do know who ... [Read More]

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