Advertisers Scared of Blogs

The Wall Street Journal reports that both advertisers and big media are scared of advertising on blogs. Well, duh, no kidding. At times both groups can be risk averse. Maybe I should title this post with the equally obvious "Bush is President" or "New York is on the East Coast." The moral of the story to me is this - if you're nimble and take chances you will be rewarded for it. The trend - consumers joining the media and marketing party - is here to stay. As Trevor Cook would say, "blog or die, mate!"