Terry Heaton says that local television personalities and staffers are beginning to get serious in the blogosphere, and he thinks that's a good thing. I do too. Terry writes...
Local TV needs to get involved in what people are talking about in their communities, and a great place to start is with bloggers. And what better way to get involved than to join the discussions by blogging?
Terry played a role in John Dwyer's new blog. The sports director for WKRN-TV in Nashville, has started a blog to break what he calls the "3-minute habit," referring to the time limitations of the sports segment.
Blogging makes a lot of sense for TV/radio personalities and staff. It helps them engage in a dialogue with readers and viewers in a way that radio sometimes delivers through talk radio, but nowhere near as efficiently as the way the web enables.
