Today's quote of the day from Chris Shipley's essay on how openness, not secrecy, is the new face of public relations...
"In a blogosphere of connected, fast-breaking posts, you can't control the story. It's that simple. Paradoxically, the best way to control a story is to let it go. The more openly and honestly you expose the corporate story -- the more transparent the company becomes, the better off your company will be."
