Find, Listen, Engage and Empower
At CooperKatz, our new Micro Persuasion agency practice has four basic philosophies. We help companies find their evangelists/vigilanties, listen to them, engage them in dialogue and, where appropriate, empower them to help spread the word for us. Here's a good example.
Tonight I noticed that Gordon Gould was trashing WeatherBug, one of our clients. I left a comment on his post that we could set up a conversation for him with the WeatherBug team to address his concerns. The result? Gordon was smack down impressed and now is willing to listen. Will he change his tune? I am not sure. But at least I know we're all listening to each other, which is a start. So for all PR people thinking about getting started in blog relations, I challenge you to ask yourselves this: "How big are your ears?"
