Emerging Artists Turn to MP3 Blogs for Marketing

Independent musicians are looking to blogs as a powerful avenue for music promotion, top-40charts.com reports. Many musicians are releasing free MP3s as promotional tools, and a new kind of blog is emerging to spread the word.

MP3 blogs make music files available for free download. Typical MP3 blogs post music that is hard to find or out of print, and often do so without the permission of artists and labels, but some offer promotional MP3's with the full knowledge and cooperation of the artists. Several bloggers are overwhelmed with music that is sent to them for review.

 

The climate is producing a new kind of grassroots marketing for independent acts. While major labels fight music downloads or sell songs with DRM (designed to make it difficult to copy), independent acts go out of their way to spread their music as far and wide as possible.

Forget American Idol. Simon, Paula and Randy here's where to find your next stars.

Comments

[Andrew Denny]

Never mind finding 'your next stars', how about yesteryear's stars' back catalog?

British cult musician Neil Innes (responsible for the brilliant Beatles parody The Rutles, and much of Monty Python's music) retained the rights to many of his later songs, and makes them available for free on his 'songblog':

http://www.neilinnes.org/songblog2/guestbook.html)

It's not strictly a blog format now, because:

"I hate to do this, but I have to shut this down. We've almost reached our capacity and I can't put up any more songs. That and the spammers have completely invaded this and I'm having to remove spam messages from it almost every day. The songs that are up will stay up, though."

[dfc]

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