The Christian Science Monitor reports that this rise in unofficial marketing has companies and ad professionals puzzling over whether to quash or harness the home-based pretenders. I say, whatever you do, don't shoot the messengers - embrace them.
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Sunday, February 06, 2005
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An AdAge Power 150 Blog 
Steve Rubel works at Edelman. Everything posted on this blog is his personal opinion and does not necessarily represent the views of his employer or its clients.
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