Micro Persuasion: O&M Exec Gets Blogs

Tuesday, January 18, 2005

O&M Exec Gets Blogs

Steve Hayden, vice chairman of Ogilvy & Mather, talked to Fortune about how smart marketers should be using blogs and he gives some pretty sound advice. He said blogs can: serve as a trusted source, provide companies with reliable feedback, become an outlet for happy and unhappy customers, serve as a reality check and help companies reach an influential audience. Steve gets it. But hey, Steve-o, where's O&M's blog?

Posted at 11:54 AM in Marketing, PR, Weblogs | Permalink

TrackBack

TrackBack URL for this entry:
http://www.typepad.com/services/trackback/6a00d8341c5e1c53ef00d834578bd469e2

Listed below are links to weblogs that reference O&M Exec Gets Blogs:

» I've got Mail - from Ogilvy ! from Site-9 Weblog
Nearly two weeks ago, I wrote about a strange incident that looked like the Brussels office of Ogilvy & Mather was sending out fake emails to bloggers in order to generate buzz for one of their clients - American Express. And buzz they got: more than 3... [Read More]

» I've got Mail - from Ogilvy ! from Beta Blog
Nearly two weeks ago, I wrote about a strange incident that looked like the Brussels office of Ogilvy & Mather was sending out fake emails to bloggers in order to generate buzz for one of their clients - American Express.... [Read More]

» I've got Mail - from Ogilvy ! from Site-9 Weblog by Bjoern Ognibeni
Nearly two weeks ago, I wrote about a strange incident that looked like the Brussels office of Ogilvy & Mather was sending out fake emails to bloggers in order to generate buzz for one of their clients - American Express. And buzz they got: more than 3... [Read More]

Comments