Interpublic-owned PR firm MWW Group today launched a weblog marketing practice called Blog 360. The practice will advise clients on strategies to create, participate in, monitor, and advertise in blogs. I give my perspective on this effort in ClickZ's report on the launch.
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Tuesday, January 04, 2005
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Listed below are links to weblogs that reference MWW Debuts Blog Marketing Practice:
» Consumer-Generated Content More Valuable than Corporate Media? from hyku | blog
MWW Group today launched a Web log marketing practice, Blog 360. Here is an article in Clickz about the launch. Obviously interesting news in the PR/blogging community, and was sure to get some coverage since blogs are the 'hot' topic.... [Read More]
» Applying The Cluebat, Episode #742: Before Advising Your Customers To Do Something, You Might Want To Do It Yourself from The Social Customer Manifesto
Interesting bit from Steve Rubel about PR firm MWW Group's new "weblog marketing practice" which "will advise clients on strategies to create, participate in, monitor, and advertise in blogs," according to MWW's Alissa Blate. Rubel nails it: "Blogs are... [Read More]
» Blog 360 Should do a 180 from Below the Fold
I'm not surprised that mega PR firm MWW Group this week announced a weblog marketing practice (called "Blog 360"). I am surprised, however, that it took management this long to see blogs as a new way to make a buck. [Read More]
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Steve Rubel works at Edelman. Everything posted on this blog is his personal opinion and does not necessarily represent the views of his employer or its clients.
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