Good question. Zach Rodgers at ClickZ spoke to some smart people (oh yeah and me too!) and he uncovered some answers.
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Tuesday, January 18, 2005
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» Measuring Blog Marketing from BusinessBits
Zachary Rodgers has published part two of an article on how to measure the effectiveness of corporate blogs.
I think you have a better chance of measuring a blog's effectiveness than a PR or an ad campaign, because you have the direct interaction b... [Read More]
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Steve Rubel works at Edelman. Everything posted on this blog is his personal opinion and does not necessarily represent the views of his employer or its clients.
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