Micro Persuasion: Blogs and Email Go Head-to-Head at Microsoft

Monday, January 24, 2005

Blogs and Email Go Head-to-Head at Microsoft

Kevin Briody, who manages Microsoft's academic developer effort to reach US college students, is trying an experiment. His group launched MSDN Student Flash, an e-newsletter for college student developers. They have published three issues and are ramping up to 2x/month. Overall the newsletter is getting a positive reaction. At the same time they also created the MSDN Student Flash blog and invited a couple students in to help write it. Why do both? Briody lists four reasons:

To give students a choice on selecting how they like to get news from Microsoft
To make all the content available via RSS feeds
To have a realtime conversation rather than a staid one-way communication.
To experiment and find out which format students prefer

For more on Kevin's analysis, visit his blog. (Via Scobleizer's Link Blog)

Posted at 07:50 AM in Marketing, RSS, Weblogs | Permalink

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