Kevin Briody, who manages Microsoft's academic developer effort to reach US college students, is trying an experiment. His group launched MSDN Student Flash, an e-newsletter for college student developers. They have published three issues and are ramping up to 2x/month. Overall the newsletter is getting a positive reaction. At the same time they also created the MSDN Student Flash blog and invited a couple students in to help write it. Why do both? Briody lists four reasons:
- To give students a choice on selecting how they like to get news from Microsoft
- To make all the content available via RSS feeds
- To have a realtime conversation rather than a staid one-way communication.
- To experiment and find out which format students prefer
For more on Kevin's analysis, visit his blog. (Via Scobleizer's Link Blog)
