The Merc: A convergence of factors - the near-religious fervor in which Americans identify with, and talk about, their favorite products, the mass appeal of online communication and the buzz factor tied to Super Bowl ads - has led marketing experts to focus more closely on what consumers are writing in blogs and on other Web forums.
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Friday, January 21, 2005
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An AdAge Power 150 Blog 
Steve Rubel works at Edelman. Everything posted on this blog is his personal opinion and does not necessarily represent the views of his employer or its clients.
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