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Rick Bruner interviews Christine Halvorson, Stonyfield Farms' corporate blogger, as part of a broader look at the successful blogging program. He asks Halvorson about site traffic, strategy, business rationale, sales lift and more.
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» The Schwartz is With Them from Business Logs
Great interview on Rick Bruner's blog on Stonyfield Farm's many blogs. Apologies to Rick for the big steal, but here's the answer to the “Yeah, but what's the ROI,” question that many are asking about business blogging. We are measuring... [Read More]
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Any other cases om Business Bloggings is mostly welcomed...;-)
And YES - ROI is of course very interesting!
Best regards
Hans Henrik
Posted by:Hans Henrik H. Heming | Saturday, December 18, 2004 at 01:27 PM