Rick Bruner interviews Christine Halvorson, Stonyfield Farms' corporate blogger, as part of a broader look at the successful blogging program. He asks Halvorson about site traffic, strategy, business rationale, sales lift and more.
« Editor: Bloggers Contending for Time's People of the Year | Main | Social Media's Long Term Impact »
Thursday, December 16, 2004
TrackBack
TrackBack URL for this entry:
http://www.typepad.com/services/trackback/6a00d8341c5e1c53ef00d83459b0ee69e2
Listed below are links to weblogs that reference The Stonyfield Farm Business Blog Case Study:
» The Schwartz is With Them from Business Logs
Great interview on Rick Bruner's blog on Stonyfield Farm's many blogs. Apologies to Rick for the big steal, but here's the answer to the “Yeah, but what's the ROI,” question that many are asking about business blogging. We are measuring... [Read More]
Comments
Follow Me on Twitter
Subscribe
Contact Me
Read My Favorite Feeds
Miscellany
An AdAge Power 150 Blog 
Steve Rubel works at Edelman. Everything posted on this blog is his personal opinion and does not necessarily represent the views of his employer or its clients.
This work is licensed under a Creative Commons Attribution-NonCommercial 2.5 License.
