Google has launched a new tool called Google Suggest that will suggest search terms as you type them. Here's the most interesting part, though...the options it returns are all based on popularity. You can easily stack your company or products against competitors, provided they start with the same letters. Creepy! From the FAQ...
Our algorithms use a wide range of information to predict the queries users are most likely to want to see. For example, Google Suggest uses data about the overall popularity of various searches to help rank the refinements it offers. An example of this type of popularity information can be found in the Google Zeitgeist. Google Suggest does not base its suggestions on your personal search history.
