Pay Per Click Journalism

Techdirt notes an an age of “Pay Per Click Journalism” is ushering in down in Chile. Could it come here? Maybe with sites like Findory, in a way it’s already here?

As news rooms continue to try to adjust to a world in which the internet exists (yeah, it's taking them quite a while to come to terms with this), there's an interesting experiment happening down in Chile. The publisher of the paper set up a system where everyone in the news room gets real time stats about what stories readers on the newspapers' website are clicking on, and those clicks drive what news stories will appear in the next day's print edition. In other words, the website acts as market research for what stories people want to read in their newspapers... and apparently, the paper is doing quite well because of the change.