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Friday, December 10, 2004

A Micro Marketing Case Study

Robin Stavisky shares a great case history demonstrating how Openwave was able to surgically target mobile developers through small, niche sites, online discussion groups and blogs.

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» Stealth Selling Through the Internet from Rick Cooper, The PDA Pro
If you’re responsible for generating sales, you must have a strategy for using the Internet. Beyond ecommerce though, the Internet is a compelling sales tool. First, your website can be a useful tool when meeting with clients. You may want [Read More]

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