Robin Stavisky shares a great case history demonstrating how Openwave was able to surgically target mobile developers through small, niche sites, online discussion groups and blogs.
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Friday, December 10, 2004
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» Stealth Selling Through the Internet from Rick Cooper, The PDA Pro
If you’re responsible for generating sales, you must have a strategy for using the Internet. Beyond ecommerce though, the Internet is a compelling sales tool. First, your website can be a useful tool when meeting with clients. You may want [Read More]
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An AdAge Power 150 Blog 
Steve Rubel works at Edelman. Everything posted on this blog is his personal opinion and does not necessarily represent the views of his employer or its clients.
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