The Financial Times says there is a new player in the media business. It is staffed by millions of people all round the world, creates mountains of varied content, is highly trusted by its readership, is growing exponentially and has a zero overhead. It's called Citizen's Media or Consumer Generated Media and is the result of cheap, accessible digital publishing tools being available to a mass market for the first time.
They can be thought of as the '5th estate'. And if there is a story to tell they will publish and be damned.
