Sorting Out the Content Tail

Tacoda CEO Dave Morgan dives in deep to sort out the long content tail and says that most media companies are clueless about what, if anything, to do about it. I disagree. I think major media companies like Advance.net, CNET, Variety and others all show they get it. It's more the marketers and PR pros I am worried about. Are they even aware that Cluetrain is here? Do they even know what Cluetrain is? The media's leadership here will engage the marketers to get on board...once they realize the changes that are upon us.