Sleepy Marketing/PR Pros Continue to Ignore Importance of Blog Monitoring

A shocker. According to the 2004 Worldwide Market Survey of Media Monitoring, an online survey of public relations and marketing professionals conducted by Slipstream Group, while Internet-based media such as discussion groups, message boards, forums, and weblogs have emerged as strong influencers of corporate and brand reputation, they are largely ignored by many PR professionals when it comes to media monitoring. Silly. Hasn't the Kryptonite incident taught us anything?