A shocker. According to the 2004 Worldwide Market Survey of Media Monitoring, an online survey of public relations and marketing professionals conducted by Slipstream Group, while Internet-based media such as discussion groups, message boards, forums, and weblogs have emerged as strong influencers of corporate and brand reputation, they are largely ignored by many PR professionals when it comes to media monitoring. Silly. Hasn't the Kryptonite incident taught us anything?
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Monday, November 08, 2004
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Listed below are links to weblogs that reference Sleepy Marketing/PR Pros Continue to Ignore Importance of Blog Monitoring:
» Ignoring The Tea Leaves from hyku | blog
Steve Rubel blogs about PR pros ignoring blogs and other online tools as media monitoring. I commented to Steve that in many of the seminars I do on blogging it is the audience's first true look at the medium. (Yes... [Read More]
» Ignoring The Tea Leaves from hyku | blog
Steve Rubel blogs about PR pros ignoring blogs and other online tools as media monitoring. I commented to Steve that in many of the seminars I do on blogging it is the audience's first true look at the medium. (Yes... [Read More]
» Ignoring The Tea Leaves from hyku | blog
Steve Rubel blogs about PR pros ignoring blogs and other online tools as media monitoring. I commented to Steve that in many of the seminars I do on blogging it is the audience's first true look at the medium. (Yes... [Read More]
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Steve Rubel works at Edelman. Everything posted on this blog is his personal opinion and does not necessarily represent the views of his employer or its clients.
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