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Friday, November 26, 2004

Product Placement Advertising Invades Blogs

Product placement advertising - integrating products into TV programming - is the advertising rage here in US right now. Now blog pioneer and entrepreneur Marc Canter is porting this model to the blogosphere. Beginning this week 15 independent bloggers will receive $800/month each to mention a company on their blogs. They also will receive $50 for each lead they deliver. I am on the fence on whether this is smart strategy or not. On the one hand, the company gets to reach influentials in a very cost-effective way. On the other, I feel that it's tainted. These readers are well attuned to what's going on here and may abandon the bloggers for others where they can get similar information in a marketing-free environment. It will be fascinating to see how this works out.

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Listed below are links to weblogs that reference Product Placement Advertising Invades Blogs:

» Bloggers Targeted for Affiliate Marketing - They Call it "Product Placement" Though from Threadwatch.org

Mark Canter of Macromedia fame is behind a move to have influential, heavily read blogs use "product placement" to drive leads to [Read More]

» Get paid for blogging - $800 a month! from Drew B's take on tech PR
Steve Rubel at Micro Persuasion has pointed me in the direction of an article in Internet Week (and on Marc Canter's blog) that covers something very interesting. Apparently some influential bloggers are being paid $800 a month to mention a [Read More]

» Product Placement hits Blogging from ProBlogger
'On Monday, a squad of around 15 independent bloggers will begin inserting mentions of Marqui's hosted communications management services into their blogs for money. The bloggers will get $800 a month to mention Marqui with a link once a week... [Read More]

» Product Placement hits Blogging from ProBlogger
'On Monday, a squad of around 15 independent bloggers will begin inserting mentions of Marqui's hosted communications management services into their blogs for money. The bloggers will get $800 a month to mention Marqui with a link once a week... [Read More]

» "A heavy hand and a foot for pie crust" from Betsy Devine: Funny Ha-Ha or Funny Peculiar?
Pie crust was one of the few things my mother admitted she couldn't do. [Read More]

» Paid-to-blog and paid-to-write from RatcliffeBlog—Mitch's Open Notebook
The feedback begins to come in about the Marqui blogger campaign. Just a thought, following on my comments about the abrupt interview with a Globe and Mail journo last week: About 20 years ago, when I started trying to... [Read More]

» Paid-to-blog; paid-to-write; write-to-live from RatcliffeBlog—Mitch's Open Notebook
The feedback begins to come in about the Marqui blogger campaign. Just a thought, following on my comments about the abrupt interview with a Globe and Mail journo last week: About 20 years ago, when I started trying to... [Read More]

» Paid-to-blog; paid-to-write; write-to-live from RatcliffeBlog—Mitch's Open Notebook
The feedback begins to come in about the Marqui blogger campaign. Just a thought, following on my comments about the abrupt interview with a Globe and Mail journo last week: About 20 years ago, when I started trying to... [Read More]

» Paid-to-blog; paid-to-write; write-to-live from RatcliffeBlog—Mitch's Open Notebook
The feedback begins to come in about the Marqui blogger campaign. Just a thought, following on my comments about the abrupt interview with a Globe and Mail journo last week: About 20 years ago, when I started trying to... [Read More]

» Paid-to-blog; paid-to-write; write-to-live from RatcliffeBlog—Mitch's Open Notebook
The feedback begins to come in about the Marqui blogger campaign. Just a thought, following on my comments about the abrupt interview with a Globe and Mail journo last week: About 20 years ago, when I started trying to... [Read More]

» Paid-to-blog; paid-to-write; write-to-live from RatcliffeBlog—Mitch's Open Notebook
The feedback begins to come in about the Marqui blogger campaign. Just a thought, following on my comments about the abrupt interview with a Globe and Mail journo last week: About 20 years ago, when I started trying to... [Read More]

» The blogosphere needs paid bloggers from Blog
“I get paid to blog” has been a great conversation starter at holiday parties this week. I lead in with that, get their attention, and then hit the whole blogging evangelism elevator pitch — a conversation with your market,... [Read More]

» The blogosphere needs paid bloggers from Blog
“I get paid to blog” has been a great conversation starter at holiday parties this week. I lead in with that, get their attention, and then hit the whole blogging evangelism elevator pitch — a conversation with your market,... [Read More]

» The blogosphere needs paid bloggers from Blog
“I get paid to blog” has been a great conversation starter at holiday parties this week. I lead in with that, get their attention, and then hit the whole blogging evangelism elevator pitch — a conversation with your market,... [Read More]

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