Product placement advertising - integrating products into TV programming - is the advertising rage here in US right now. Now blog pioneer and entrepreneur Marc Canter is porting this model to the blogosphere. Beginning this week 15 independent bloggers will receive $800/month each to mention a company on their blogs. They also will receive $50 for each lead they deliver. I am on the fence on whether this is smart strategy or not. On the one hand, the company gets to reach influentials in a very cost-effective way. On the other, I feel that it's tainted. These readers are well attuned to what's going on here and may abandon the bloggers for others where they can get similar information in a marketing-free environment. It will be fascinating to see how this works out.
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Friday, November 26, 2004
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Listed below are links to weblogs that reference Product Placement Advertising Invades Blogs:
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The feedback begins to come in about the Marqui blogger campaign. Just a thought, following on my comments about the abrupt interview with a Globe and Mail journo last week: About 20 years ago, when I started trying to... [Read More]
» Paid-to-blog; paid-to-write; write-to-live from RatcliffeBlog—Mitch's Open Notebook
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“I get paid to blog” has been a great conversation starter at holiday parties this week. I lead in with that, get their attention, and then hit the whole blogging evangelism elevator pitch — a conversation with your market,... [Read More]
» The blogosphere needs paid bloggers from Blog
“I get paid to blog” has been a great conversation starter at holiday parties this week. I lead in with that, get their attention, and then hit the whole blogging evangelism elevator pitch — a conversation with your market,... [Read More]
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Steve Rubel works at Edelman. Everything posted on this blog is his personal opinion and does not necessarily represent the views of his employer or its clients.
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