NewsBluntly Debuts, Tracks Broadcast Journalism Industry

The NewsMarket, an online platform PR pros use to deliver broadcast-standard news video to television journalists, launched a blog for the media community called NewsBluntly. The blog features original content by for broadcast-news staffers with succinct, riffs on major - and not so major -- "inside-the-newsroom" stories. Naturally, in addition to posts and relevant links to other media blogs and useful sites, NewsBluntly also links to the latest VNRs and B-roll provided by The NewsMarket. A sound bite from the press release …

"With NewsBluntly, we're addressing television newscasters' unique social network and embracing the concept of participatory journalism," said Shoba Purushothaman, The NewsMarket's CEO and co-founder.