Micro Persuasion: MSN to Tempt Bloggers with Traffic and Ads?

Tuesday, November 09, 2004

MSN to Tempt Bloggers with Traffic and Ads?

Susan Mernit blogs that MSN Network GM told Mark Glaser how Microsoft might work with bloggers in the future...

"If you're a blogger, MSN might come to you and say, 'We want to distribute you. We'll send you traffic and we want you to run these ads on your site, and you'll get a share of revenues on that. That's probably an offer that many bloggers are going to be interested in because they don't want to have to invest in creating that kind of infrastructure, and they would value the traffic."

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