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Saturday, November 20, 2004

Dear TiVo, Save Yourself from the Bloggers While You Can

Jackie Huba is tracking a big TiVo crisis brewing in the blogosphere over the ads they may insert over fast-forwarded advertising and says they could be the next Kryponite. She also tells the company it's not too late to act and offers a  sound four-point plan of PR attack...

1. Start working the media.
2. Monitor the blogosphere like an air-traffic controller.
3. Launch a program to include influential evangelist bloggers in your response.
4. Make rapid plans to launch a blog.

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» TiVo still wants popup ads during fast forward skipping, subscriber reaction mixed at best from Things that ... make you go hmm
Earth to TiVO, from a loyal, paid subscriber for years: please wake up! Stop trying to fix what isn't broken. I really do not want to see commercials when I intentionally press a button on my TiVO remote to skip past them. Doh!On March 23, 2004 th... [Read More]

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