Companies Commonly Hype Google in Their Press Releases

According to the LA Times, companies are commonly touting any loose affiliation with Google in their press releases…

Echoing the giddiest days of the dot-com boom, small companies are issuing press releases that trumpet any affirmation they get from online superstar Google Inc., even if it's just a bump in the Web search titan's rankings.

What the story leaves out, however, is that it’s not just companies who are in love with Google.The media loves Google too. PR trade O’Dwyer’s, for example, recently ranked agencies and trade organizations based on their showing in Google search results for “public relations.”