BrandWeek: Consumers Now Control Your Message

BrandWeek: But many advertisers are probably asking themselves the ultimate question: to blog or not to blog? In a media world where consumers can converse openly online and profanely about any product or service, should major companies risk becoming a part of the conversation? Some, including Microsoft and General Motors, already have. The prospect can be scary, but it's also the ultimate acknowledgement that the messages once so controlled by marketers and media no longer are.