Frank Barnako once again poo-poos blogs, saying that that the only readers of blogs ... are bloggers.
They are a good group. Educated and engaged. But they're also like mice in a rotating cage: running in place, bumping into the same old people
To some degree Frank is right. The blogosophere is a "talk amongst yourselves" medium. But he misses a huge point. The media love blogs. Just look how many reporters are writing about blogs today alone! They gorge on them. Heck ClickZ editor Pamela Parker recently told PR professionals that she and her team check the blogs more than they check the wires. So please don't buy into Frank's rant. If there's any reason that PR professionals need to pay attention to blogs, it's this - the media read them. That's all you need to know.
