Amy Gahran has an excellent post called What Is Podcasting and Why Should You Care? She outlines several ways people can put the technology to good use. Many of them tie directly into what PR people do every day. Highlights include...
* Backgrounders or interviews to supplement news coverage or commentary
* Audio recap of the top stories on a news site (as a way to draw traffic to the news site or provide an additional advertising channel)
* Issue updates from advocacy organizations or their PR firms
* Specialized industry news from professional or trade groups (NAM, AIA, etc.), or from foundations or educational/research institutions
