Micro Persuasion: Google's Head of Corporate PR is Blogging

Saturday, October 30, 2004

Google's Head of Corporate PR is Blogging

Did you know that Google's head of Corporate PR, David Krane, has an active weblog? I sure didn't, until I stumbled upon it via Bloglines. I checked to see who is linking to Google's special election edition Zeitgeist page and found David blogging it. Apparently David's been blogging for quite awhile, but hardly anyone else is linking to him. The notable exception is another Google corporate blogger.

This certainly is interesting. Why? Well, for one, David had some kind and unkind things to say this week about Yahoo! Mail. Will posts about the competition change how the press perceive him? Perhaps. If I were a reporter, I sure would respect this. It reassures me that David is a human being, not just another Googler singing the corporate song. There's not a lot of substance on the blog about Google, but maybe his Yahoo! post is a harbinger of things to come.

By the way, David is not the only high-profile in-house PR blogger out there. Andy Lark, VP, Global Communications & Marketing, for Sun has a blog and of course Tom Murphy from Cape Clear has been at it practically since we were all in diapers. Hopefully soon we'll see more of our in-house brethren join the blogosphere.

Posted at 09:53 PM in PR, Weblogs | Permalink

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