Frequently I am asked by marketers, "How do I find the blogs that are writing about X?" Here are three easy steps you can take...
1) Visit this special Google page I created and type in the topics you are interested in. You will find blogs as well as links to weblog directories where you will find others.
2) Once you find some blogs, check out their content. If they look promising, then enter that blog's primary URL into the search box on this Bloglines page to see who's linking there. This will give you an idea of relevance/influence. Here are some bookmarklets that will automate this for you.
3) If the blog is relevant, sign up for Bloglines, subscribe to the weblog's RSS feed and then note the number of subscribers that Bloglines lists. Also check out the link that says "related feeds."
