Micro Persuasion: Coca-Cola Internal Marketing Blog Leaks Out

Friday, October 08, 2004

Coca-Cola Internal Marketing Blog Leaks Out

Today I discovered what appears to be a new blog that's being developed for internal/knowledge management use by The Coca-Cola Company. At blog time, it was accessible via the list of recently updated blog links on the TypePad home page, so it's fair game.

It appears that the site is being developed by Elemental Interactive, Coke's online marketing firm. Perhaps they didn't realize that blogs can be so public right away unless you password protect them.

The blog site has categories set up for online marketing, corporate blogging, and internet trends. It's not clear if this was meant to be a site just for Coke or Elemental employees or if it has some greater purpose.

UPDATED: The site is now password protected.

Posted at 04:39 PM in Marketing, Weblogs | Permalink

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Comments

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Wow, surprised that got left out in the open. And on a Friday....Gasp!

Posted by: Tom | Friday, October 08, 2004 at 05:07 PM

Looks like they've covered their tracks already. I'm being asked for a password. Have it by chance?

Posted by: Cory | Friday, October 08, 2004 at 07:38 PM

Nope, not here.

Posted by: Steve Rubel | Friday, October 08, 2004 at 08:45 PM

interesting concept. it looks like they are creating a blog specifically to keep their client up on the latest in interactive news. you could probably write general content that could apply to several clients. post the general content to blogs created specifically for each one (password protected from the get go - doph!) then you would write a few more specific client pieces to round it off.

good luck sunday!

Posted by: kevin dugan | Friday, October 08, 2004 at 09:48 PM

I need articles about internal marketing in coca-cola

Posted by: hiba elzobair | Monday, March 28, 2005 at 02:09 AM

CEA
BP.1317 DOUALA-CAMEROUN
Tel: 00237-9692-28-82

NOUS SOMMES DES CONSULTANTS & DES ENTREPRENEURS ASSOCIES EN ABREGE C.E.A, REPRESENTES PAR MONSIEUR LOA EMILE NESTOR.
NOUS FAISONS DES ETUDES DE MARCHE PRINCIPALEMENT DES ENQUETES SUR LA NOTORIETE? LA QUALITE....
NOUS SOUHAITONS FAIRE CES ETUDES POUR COCA-COLA LE MOMENT Où LE BESOIN SE FAIRA SENTIR.
QUE FAIRE ?
A QUI S'ADRESSER ?
QUAND LE FAIRE ?
MERCI,
A+

Posted by: Consultants & entrepreneurs associés c/o Loa Emile Nestor | Friday, October 26, 2007 at 07:42 AM

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