Micro Persuasion: Coca-Cola Internal Marketing Blog Leaks Out

Friday, October 08, 2004

Coca-Cola Internal Marketing Blog Leaks Out

Today I discovered what appears to be a new blog that's being developed for internal/knowledge management use by The Coca-Cola Company. At blog time, it was accessible via the list of recently updated blog links on the TypePad home page, so it's fair game.

It appears that the site is being developed by Elemental Interactive, Coke's online marketing firm. Perhaps they didn't realize that blogs can be so public right away unless you password protect them.

The blog site has categories set up for online marketing, corporate blogging, and internet trends. It's not clear if this was meant to be a site just for Coke or Elemental employees or if it has some greater purpose.

UPDATED: The site is now password protected.

Posted at 04:39 PM in Marketing, Weblogs | Permalink

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