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Friday, October 08, 2004

Coca-Cola Internal Marketing Blog Leaks Out

Coke_blog
Today I discovered what appears to be a new blog that's being developed for internal/knowledge management use by The Coca-Cola Company. At blog time, it was accessible via the list of recently updated blog links on the TypePad home page, so it's fair game.

It appears that the site is being developed by Elemental Interactive, Coke's online marketing firm. Perhaps they didn't realize that blogs can be so public right away unless you password protect them.

The blog site has categories set up for online marketing, corporate blogging, and internet trends. It's not clear if this was meant to be a site just for Coke or Elemental employees or if it has some greater purpose.

UPDATED: The site is now password protected.

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Wow, surprised that got left out in the open. And on a Friday....Gasp!

Looks like they've covered their tracks already. I'm being asked for a password. Have it by chance?

Nope, not here.

interesting concept. it looks like they are creating a blog specifically to keep their client up on the latest in interactive news. you could probably write general content that could apply to several clients. post the general content to blogs created specifically for each one (password protected from the get go - doph!) then you would write a few more specific client pieces to round it off.

good luck sunday!

I need articles about internal marketing in coca-cola

CEA
BP.1317 DOUALA-CAMEROUN
Tel: 00237-9692-28-82

NOUS SOMMES DES CONSULTANTS & DES ENTREPRENEURS ASSOCIES EN ABREGE C.E.A, REPRESENTES PAR MONSIEUR LOA EMILE NESTOR.
NOUS FAISONS DES ETUDES DE MARCHE PRINCIPALEMENT DES ENQUETES SUR LA NOTORIETE? LA QUALITE....
NOUS SOUHAITONS FAIRE CES ETUDES POUR COCA-COLA LE MOMENT Où LE BESOIN SE FAIRA SENTIR.
QUE FAIRE ?
A QUI S'ADRESSER ?
QUAND LE FAIRE ?
MERCI,
A+

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